Beautiful Sparks are a group of world-class beauty and fashion marketing strategists who understand how to combine time-tested frameworks with the latest digital trends. They were founded to help up-and-coming beauty and fashion brand founders master brand marketing and grow the business of their dreams.
New Zealand
Agency
TRA is an insight agency that combines understanding of human behaviour with intelligent data capability to help clients navigate uncertainty and answer complex problems. It does this by putting people at the heart of the organisations it works with through extensive use of research, analytics, strategy, culture and design. Previously Unavailable is difficult to confine to one box. Part innovation consultancy, part brand agency, part design firm, part venture studio, they bring together an uncommon range of disciplines to make magic happen, like co-creating Tracksuit.
New Zealand
Agency
Pilot provide a human-centred approach to digital marketing, creating and implementing bespoke digital strategies that amplify the vision of a brand while reaching commercial objectives. They introduced Tracksuit to luxury fashion brand, Yu Mei, "who were investing a lot in their brand and building a community around them, but needed to understand how this was driving their business forward beyond just the metrics they had available to them through advertising and organic channels."
New Zealand
Agency
LUMO is one of the world's most creative and innovative Digital Out-Of-Home companies. They are committed to true transparency and accountability and uphold this through their partnerships with LENS, Seedoh, and Tracksuit. LENS is a pioneer in audience accountability, providing real time traffic analytics and audience measurement. Seedooh provides independently verified campaign reports. Tracksuit provides their clients with the true return on their OOH investment across awareness funnel metrics, messaging updates, and brand associations.
New Zealand
Media
Allpress have been roasting specialty coffee for over three decades now. With a considered coffee range and a focus on consistency, the flavour of Allpress Espresso has become an icon, instantly recognisable in over 1500 independent cafes around the world. We're tracking Allpress' brand in NZ (where it all started), AU, and their newest market, the UK!
Australia
FMCG
Australia
Wellness
Good George exists to create better beer moments – encouraging drinkers to explore the awesome world of craft beers and cider, show them how best to enjoy it, and “have a bloody good time in the process”.
New Zealand
Wine and Alcohol
All Good are a 100% New Zealand owned and operated business that works with Fairtrade and organic growers to bring Kiwis ingredients and products they can trust. As a small business making a big difference in the world of FMCG, they’re a natural fit for our Tracksuit platform.
New Zealand
FMCG
Simplicity is New Zealand’s nonprofit fund manager, whose mission Is to make all Kiwis richer and smarter with money. And they’re well on their way – growing to over 60,000 members and $2.9 billion in funds. Simplicity is truly disrupting New Zealand’s financial services industry – and so it’s fitting that they were Tracksuit’s first ever client.
New Zealand
Financial Services