Previously we’d invested in a quarterly brand tracker. We found it really effective in terms of measuring top line brand health metrics, but due to the quarterly approach, it was harder to understand the impact of media and tactical marketing activity on a monthly basis.

The Tracksuit team have been a huge support to us as we embarked on our journey with them. They have helped us identify the key metrics we should be tracking. This alone has helped us really focus on what’s important from a marketing and media perspective. Now that we have our objectives set, we will be using the data to measure our marketing activity. The key data from Tracksuit is presented to everyone in the All Good team, as it’s important they are across this information and provides them with data when talking to customers.