The beauty of Tracksuit is there are so many ways we can cut the data to understand what is going on in the categories we play in. The platform is very user friendly, so it makes tracking awareness and consideration vs. our competitive set very easy to review.
Tracksuit has helped us reassess our strategy in terms of simplifying our approach, and focusing on activity that will shift the dial on the key brand health metrics we are tracking.
We love working with the Tracksuit team! They have been nothing but supportive and incredibly helpful, guiding us through the platform. The business is very excited to continue working with Tracksuit and continue to deliver insights driven sales and marketing strategies