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Category and brand intelligence. Where the best strategy starts.

Pitch crunches. Curveball briefs. Prospect coffees that turn into RFPs overnight. Every agency knows the drill: look like the expert in 24 hours - even when the brief’s a mess. Tracksuit’s Category & Brand Intelligence gives you fast, defensible data to spark strategy and win more work.
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Used by the world’s leading agencies to stand out in the pitch room, crack briefs, and land bigger scopes.

Getting category smart used to be a grind. Speed-reading 200-page PDFs. Making sense of outdated client data. Wrestling with tools only one strategist knows how to use.

The old way

  • No time (or budget) to field a survey
  • Analyst reports that are dense, dated, and overwhelming when you’re on a deadline
  • Dashboards that drown you in a firehose of stats and bury the real story
  • Single-brand studies with zero competitive context
  • Expensive per-seat logins and a hellish learning curve

The new way

  • Instant setup: log in, type a category or brand, get fluent in minutes
  • Easy export: charts and takeaways you can drop straight into decks to build and sell a POV
  • Only the metrics that matter: funnel drop-offs, conversion drivers, and category buyer profiles in one place
  • 8,000+ brands tracked: From industry leaders to challenger brands, updated monthly
  • Unlimited seats, zero training: from juniors to CSOs, anyone can pull what they need

Find the real audience

Break down any category by age, gender, income, and household status. Challenge assumptions, reset the brief, and show clients the audience worth focusing on.

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Spot the funnel leaks

Access funnel metrics most agencies never see. See where brands lose people - awareness, consideration, or preference - and define the job your strategy needs to do.

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Uncover what drives choice

See which brand attributes matter most to category buyers. Choose message territories that influence purchase decisions.

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Back your channel plan

See the digital, social, and traditional media habits of category buyers. Use it to defend your media mix or unlock new channel ideas.

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Turn perceptions into creative fuel

Understand how people really perceive your client’s brand - and what they associate with competitors. Find the emotional levers, category tensions, and ownable themes to sharpen campaign ideas.

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What our customers are saying

“As a senior leader, this is a tool that's very easy for me to jump in and get a quick view of the market. Anyone on my team can use it and get value from it with ease.

Kevin Goodwin, SVP of Strategy & Growth at New Engen

“CBI brings things to the table that usually require 2, 3, 4 tools to find. That’s a huge win. It feels like the perfect combination of rigor and sharpness. And those two things add so much more credibility to a strategy conversation.

Monik Ladha, Brand Strategy Director at TRG

“Some of the intel I see in CBI I don’t see in other tools. The breakdown of ages, household income, genders, and household status is often difficult to access - unless you’re paying for expensive media tools.

Jon Crowley, Partner & Head of Strategy at FUSE Create

Ready to get started?

Complete the form and we’ll be in touch to schedule a demo.
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