The Category Challengers Playbook

Challenger brands are winning. But how do underdogs with smaller budgets find their audience advantage and outsmart the competition?

Download your chosen playbook to unlock:

🕵️ Demographic data of who's actually in your category, identifying whitespace and overlooked groups.

📺 Media consumption data – where do your target audiences hang out?

🤫 Insider advice from experts on how to turn category insights into strategic action.

📚 Case studies from challenger brands that grew from 0 to 100 in the last five years.