Measure brand health in one dashboard

An 'always on' brand tracking dashboard giving marketing teams a simple approach to tracking brand health and demonstrating the return on marketing spend.

Get Started

Measure brand health in one dashboard

Get Started

An ‘always on’ brand tracking dashboard giving marketing teams a simple approach to tracking brand health

Trusted by leading brands in competitive categories
Jack Daniels

Tracksuit is the new way for all companies to measure, understand, and communicate brand health

Get Started

How can you get insights on market segmentation?

Get deep insights of your customers by tracking their engagement with your brands and competitors.

Identify your ideal customer attributes and target audiences that bring the best ROI.

How is your brand health changing over time?

View brand health performance over a specified time period. See changes over time in brand awareness, consideration and preference across multiple platforms. Measure your brand ROI.

What do people associate your brand with?

A comprehensive view on topics associated with your brand. Stay on top of the conversation with your customers.

Benchmark your brand against your category and competition

Track the size and growth of your category and total addressable market. Understand your conversion from awareness, to preference and usage, in relation to competitors.

Benchmark your brand health now and then prove the value of brand marketing to management and stakeholders.

Increase marketing effectiveness by focusing your energy in the right places

Understand your ideal customer profile, key target audiences, and future customer attributes (and those of your competitors). 

Make better decisions about who and where to target your marketing and brand activity based on the opportunities, strengths and weaknesses of your brand and competitors.

Track brand performance over time

We provide you with a beautiful and easy to use dashboard to track your brand’s performance over time against all of your key competitors. 

Monitor how awareness funnel metrics are changing in target audiences. Understand the effectiveness of specific campaigns and messaging. 

Make strategic decisions to drive faster growth, lower acquisition costs, higher customer lifetime value, and increased future demand.

Learn more

Understand what consumers really think of your brand

Access a comprehensive view of unprompted brand attributes and stay on top of the conversations happening about you, that aren’t with you. 

Understand which of your messages and values are being adopted by the market (whether organically or through campaigns).

Compare your unprompted public perception against that of your competitors. 

Measure your brand’s performance of your own key brand values

Create bespoke statements that correspond to your brand values and get ranked on performance against key competitors. 

Find out which brands in your category are doing ‘you’ better than you. 

Understand which messages are getting across and which are falling flat.

What our clients say about us

"We’re excited to use Tracksuit to measure brand performance and gain real-time insights into campaign effectiveness for channels that are notoriously difficult to measure."
Matthew Rossi, Head of Brand Marketing
Read More
"Tracksuit has become a key tool for future brand planning and tracking of campaigns."
Damon Youdale, Brand Marketing and Product Innovation
Read More
“The platform is very user friendly, so it makes tracking awareness and consideration vs. our competitive set very easy to review.”
Faye MacGregor, All Goods General Manager
Read More
“It is helpful to understand how Simplicity is viewed by the public, and where the Simplicity brand sits compared to others in the industry”
Jennie O’Donovan, Head of Communications, Education and Marketing
Read More

Join the Track Team

Thanks! We'll be in touch soon.
Oops! Something went wrong while submitting the form.