Continuous brand tracking for marketers who need answers.

Finally, an easy and affordable way to track brand performance, demonstrate ROI, and answer the question, “Is my strategy working?”

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Trusted by marketing leaders at modern consumer brands

Traditional brand tracking methods are slow, expensive and overwhelming. Marketers are drowning in data, but starving for insights.

“We’re launching a new market and guessing which customers, channels and messages we should focus on.”

“We’re worried about a new competitor, but have no way to know if they’re actually a threat.”

“We’re spending lots, and I still can’t explain what actually moved the needle.”

“The Board wants ROI, but all I’ve got is lagging metrics and gut feel.”

“No one understood the report from our latest research study – it’s gathering dust on my desk.”

“I’m trying to scramble together a single source of truth from one-off research dips, six disconnected tools, and five different agency decks – halp!”

Tracksuit delivers actionable brand metrics 📈 and insights 🧠 in a beautiful, always-on dashboard 🚀

Make big strategic bets with confidence

The visibility you need to set strategy and win your category. We track your brand funnel and show exactly how people feel about your brand to inform your next big campaign or market move.

See how it works

Purple bar chart labeled funnel showing awareness, consideration, usage and preference.

Understand wider category context

Tap into people’s attitudes and behaviours across your whole category – how they buy, what drives decisions, and how to reach them.

Find out more

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Prove marketing impact

Brand building is a long game. Visualise how your funnel metrics change over time as a result of consistent brand investment, making ROI crystal clear.

Check it out

Chart showing dots - purple 93% awareness, orange 78% consideration, blue 55% usage, pink 35% preference

Answer stakeholder questions with data, not gut feel

Spend less time preparing reports and more time shaping the narrative. Copy charts and text summaries directly into presentations for ready-made ammunition in your next meeting.

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What our customers are saying

“Tracksuit’s data showed that our bold investment in the brand translated directly to a substantial increase in positive brand sentiment, awareness, consideration, and usage – something elusive in the luxury market this year.

Caroline Gardner, Head of Customer Experience and Integrated Marketing at The Real Real

“The Tracksuit data was the foundation for the business case for this media investment. It was able to help me paint a picture to our stakeholders that we need to build awareness to fuel our growth and bottom line.

Geoff Wilton, VP of Brand at Vessi

“I love that the team can just go into the dashboard and play with filters and look at things versus having to ask me to crunch some numbers. The democratization of data is a powerful attribute of the tool.

Meryl McCurry, Head of Marketing at Reef

“We were searching for a tool to help us gain a deeper, unbiased understanding of our brand’s perception among the diverse consumer profile. Tracksuit helped us gain this insight while measuring how it changed over time.

Hannah Sinclair, Senior Director of Marketing & CRM at Steve Madden

“We've used Tracksuit to set our baseline awareness levels. Now we're setting KPIs, as well as looking at broader industry trends.

Brian Frances, Senior Director of Innovation & Insights at Nature's Fynd

“Tracksuit is the most user friendly brand tracking. It is designed for the marketer.

Alexandra Peek, Chief Marketing Officer at Bondi Sands

Affordable

Automation and efficiency allows us to dramatically lower the price and provide enterprise-level brand tracking without the price tag.

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Continuous tracking

We’ve automated the process to deliver always-on data collection and regularly updated brand health insights.

Accessible & easy

We’ve said goodbye to static PDF reports and built a beautiful dashboard complete with jargon-free explanations of the data.

We help businesses grow through the use of smarter brand marketing.

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