An 'always on' brand tracking dashboard giving marketing teams a simple approach to tracking brand health and demonstrating the return on marketing spend.
Benchmark your brand against your category and competition
Track the size and growth of your category and total addressable market. Understand your conversion from awareness, to preference and usage, in relation to competitors. Benchmark your brand health now and then prove the value of brand marketing to management and stakeholders.
Increase marketing effectiveness by focusing your energy in the right places
Understand your ideal customer profile, key target audiences, and future customer attributes (and those of your competitors). Make better decisions about who and where to target your marketing and brand activity based on the opportunities, strengths and weaknesses of your brand and competitors.
Track brand performance over time
We provide you with a beautiful and easy to use dashboard to track your brand’s performance over time against all of your key competitors. Monitor how awareness funnel metrics are changing in target audiences. Understand the effectiveness of specific campaigns and messaging. Make strategic decisions to drive faster growth, lower acquisition costs, higher customer lifetime value, and increased future demand.
Understand what consumers really think of your brand
Access a comprehensive view of unprompted brand attributes and stay on top of the conversations happening about you, that aren’t with you.
Understand which of your messages and values are being adopted by the market (whether organically or through campaigns).
Compare your unprompted public perception against that of your competitors.
Measure your brand’s performance of your own key brand values
Create bespoke statements that correspond to your brand values and get ranked on performance against key competitors. Find out which brands in your category are doing ‘you’ better than you. Understand which messages are getting across and which are falling flat.
What our clients say about us
"We’re excited to use Tracksuit to measure brand performance and gain real-time insights into campaign effectiveness for channels that are notoriously difficult to measure."
"We’re excited to use Tracksuit to measure brand performance and gain real-time insights into campaign effectiveness for channels that are notoriously difficult to measure."
"Tracksuit has become a key tool for future brand planning and tracking of campaigns."
Good George exists to create better beer moments – encouraging drinkers to explore the awesome world of craft beers and cider, show them how best to enjoy it, and “have a bloody good time in the process”.
"Tracksuit has become a key tool for future brand planning and tracking of campaigns."
Damon Youdale, Brand Marketing and Product Innovation
“The platform is very user friendly, so it makes tracking awareness and consideration vs. our competitive set very easy to review.”
All Good are a 100% New Zealand owned and operated business that works with Fairtrade and organic growers to bring Kiwis ingredients and products they can trust. As a small business making a big difference in the world of FMCG, they’re a natural fit for our Tracksuit platform.
“The platform is very user friendly, so it makes tracking awareness and consideration vs. our competitive set very easy to review.”
“It is helpful to understand how Simplicity is viewed by the public, and where the Simplicity brand sits compared to others in the industry”
Simplicity is New Zealand’s nonprofit fund manager, whose mission Is to make all Kiwis richer and smarter with money. And they’re well on their way – growing to over 60,000 members and $2.9 billion in funds. Simplicity is truly disrupting New Zealand’s financial services industry – and so it’s fitting that they were Tracksuit’s first ever client.
“It is helpful to understand how Simplicity is viewed by the public, and where the Simplicity brand sits compared to others in the industry”
Jennie O’Donovan, Head of Communications, Education and Marketing
"We’re excited to use Tracksuit to measure brand performance and gain real-time insights into campaign effectiveness for channels that are notoriously difficult to measure."
"We’re excited to use Tracksuit to measure brand performance and gain real-time insights into campaign effectiveness for channels that are notoriously difficult to measure."
Damon Youdale, Brand Marketing and Product Innovation
"We’re excited to use Tracksuit to measure brand performance and gain real-time insights into campaign effectiveness for channels that are notoriously difficult to measure."
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