Train your brand to win
Great brands train to become winning businesses.
Download our essential guide to find out how brand building can help businesses grow, using five core training principles to integrate into marketing strategies (and win).
The new brand playbook.
In boardrooms everywhere, executives are sitting around asking themselves, "How do we actually drive sustainable growth?
The answer: brand. Brand building can be a business’s superpower. An X-Factor. A je ne sais quoi. A (legal) performance enhancer, used by the world’s fittest brands.
Just as an elite athlete follows a comprehensive game plan to achieve the win, brands require the same thing to win business – and become the best in their field.
Agenda at a glance.
How to give your brand the X-Factor
Brand budgets are once again under threat. Join James Hurman (Brand Strategist, Master of Advertising Effectiveness), WARC and guests to explore a new field guide to brand investment, including tips and trips from CMOs who have made it work.
- ⏱️ 3:15pm - 3:45pm
- 📍 Palais des Festivals, Rotonde Stage, Rotonde
Born this (brand-building) way
The IPA and Tracksuit have solutions on how to make the 21st-century case for early brand building, based on real-world cases. Join this session to understand the importance of brand alongside performance from day one – and why imagination matters. Ft. Peter Semple (Interim CEO, Depop), Connor Archbold (Tracksuit) and more.
- ⏱️ 4:45pm - 5:15pm
- 📍 Palais des Festivals, The Forum, Rotonde
The new brand playbook: How to use brand building as fuel for business growth
Featuring panelists like Matt Herbert (Tracksuit), Laurie Lam (Chief Brand Officer, E.L.F beauty) and Jackie Jantos (President & CMO, Hinge). The best marketers—like the best athletes—adapt, strategize, and execute with precision. Learn how leaders are striving to build high-performing brands that outpaces competitors, withstands market pressures, and consistently delivers business wins.
- ⏱️ 2:45pm - 3:30pm
- 📍 Adweek House, Le Majestic Hotel
ADWEEK Creative 100 reception
Celebrate ADWEEK’s prestigious Creative 100 list, showcasing the best of the best agency leaders, marketers, innovators and influencers that are setting the cultural agenda. Presented with Tracksuit.
- ⏱️ 5:30pm - 7:30pm
- 📍 Adweek House, Le Majestic Hotel
Friends of Tracksuit Happy Hour
Join us for a chill happy hour to close out Cannes. Let's raise a glass to toast creativity and escape the chaos for just a bit.
- ⏱️ 5:00pm - 7:00pm
- 📍 Morrisons Pub
The voices behind our Cannes conversations.
We’re bringing together world-leading brands, agencies, and thought leaders to explore the important intersection of brand building and business growth.
James Hurman
Brand Strategist & Bestselling Author, Master of Advertising Effectiveness
Jackie Jantos
President & CMO, Hinge
Laurie Lam
Chief Brand Officer, E.L.F. Beauty
Matt Herbert
Co-CEO & Co-Founder, Tracksuit
Kristine Segrist
Global Head of Consumer Marketing, Canva
Janna Navarro
VP Brand Strategy, Wpromote
Mimi Turner
Head of Marketplace Innovation, LinkedIn
Jenny Rooney
Chief Brand and Community Officer, ADWEEK (Moderator)
