Brand x Performance: Nailing the 2025 Growth Formula
Mikayla Hopkins, Head of Marketing at Tracksuit, George Howes, Founder/CEO at MagicBrief; and guest Carly Griffin, Head of Growth at Eucalyptus, deep dive into the growth formula that actually works: one where brand and performance don’t compete for budget but instead fuel each other.
The best marketers know that long-term brand equity and short-term conversions aren’t separate goals - they’re two sides of the same growth engine.
In this session, we’ll tackle:
🧪 The real brand vs. performance equation: What does a winning strategy actually look like in 2025?
🧪 Budget wars solved: How to allocate spend across brand and performance without sacrificing results.
🧪 One message, many channels: How to craft a unified brand narrative while adapting it for different audiences, creatives, and platforms.
🧪 Brand feeds performance, performance feeds brand: How great storytelling improves conversion rates—and how performance insights shape stronger brand strategy.
🧪 The biggest mistakes brands make when treating brand and performance as separate silos.
🧪 How to prove the ROI of brand marketing and bring non-marketing stakeholders on board.
If your marketing team still fights over what matters more - brand or performance - it’s time to rethink your approach. The best brands in 2025 are doing both, and this event will show you how.
Presenters
