Resources
Most rebrands are a leap of faith. Yerba Madre's wasn't.
June 12th, 2026
How HX Expeditions uses multi-market tracking to compete in seven markets
February 25th, 2026
How Showpo is using brand data to turn intuition into evidence to fuel its global strategy
November 5th, 2025
How BONKERS' data-driven strategy is winning the next generation of pet parenting
October 27th, 2025
How Avaline tracks the ROI of big moments using Tracksuit
October 24th, 2025
How Lyka tripled brand awareness in 3 years — and how they measured it
September 11th, 2025
How Rascals is expanding across five markets with powerful parent-first positioning
July 14th, 2025
Measuring the success of Aura Bora’s regional awareness campaign using brand health data
March 31st, 2025
Tracking Movember’s perception shift from cultural moment to year-round movement
January 22nd, 2025
How SXSW Sydney used brand tracking to launch its flagship event Down Under
January 15th, 2025
“It was incredible how fast brand paid off”: How The RealReal’s NYC pop-up store drove awareness (and revenue!)
December 16th, 2024
How MILKRUN used Out-Of-Home media with JCDecaux to drive brand awareness
December 2nd, 2024
Protein and punchlines: How Surreal is redefining breakfast marketing
November 26th, 2024
How Fisher Funds uses emotion to cut through a rational market
November 19th, 2024
“Our board packs include brand metrics”: How Big Red Group uses Tracksuit to drive internal influence
November 8th, 2024
Case study: How Mr Chen’s invests in brand to make every day Dumpling Day
October 31st, 2024
Case study: How Wasabi uses Tracksuit to keep its short and long-term brand strategy on track
October 21st, 2024
How Nike’s pivot away from brand lost the market
October 21st, 2024
Why do we love to talk about Liquid Death so much?
October 3rd, 2024
Case study: How switching to traditional advertising channels helped Koh grow brand awareness in Australia
September 13th, 2024
Case study: Henne’s masterclass in launching a store in a new market and driving demand
September 10th, 2024
Case study: How Vessi uses Tracksuit to validate its marketing strategy in the US and Canada
September 10th, 2024
Case study: How Pepper Money uses Tracksuit to demonstrate brand performance to company leadership
August 5th, 2024
Case study: How Hertility’s data-driven marketing success is revolutionising women’s healthcare
July 19th, 2024