Blogs

Tracksuit’s library on everything brand marketing. Discover the latest industry advice, trends and tips on building long-term business success.

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Case study: How AKDM is helping the world’s best brands grow through data

Future Demand: What it is, and how it can help grow your business

Case study: Creating a non-alcoholic movement with Naked Life

Brand vs. performance marketing: how to get the balance right

“X” rated: Tracksuit data shows consumers not a fan of Twitter rebrand

Why your marketing strategy should be at least 50% brand marketing

How Tracksuit tracks brands in the UK

How Tracksuit tracks brands in the US

How to rethink creative return on investment

All the best bits from the Secret Brand Sauce with Mark Ritson

How Tracksuit’s brand tracking software compares to other providers

How Nature’s Fynd uses Tracksuit to grow brand awareness

Branding ROI: how to persuade executives to invest in marketing

How brand metrics can help you land venture capital funding

The 5 features shared by the world’s most recognisable brands (and how to measure them)

Brands launching into new markets: Here's how to set your brand growth targets

Brand Tracking: Why it's so important for the iconic consumer brands of today and tomorrow

Tracking the success of a rebrand with BePure

How brand Barbie is a masterclass in reinvention

Embracing change: how home and furniture brands can thrive in a post-COVID world

How Airbnb proves the power of brand

The changing face of wealth management, and the brands leading the charge

How to use your Brand Benchmarks to win

AnalogFolk Australia on how to brand build in a digital world

Marketing Director Helen Costello on why marketing is about emotion, not function

Jemma Whiten on why CMOs should be utterly obsessed with their brands

'Quiet luxury' and other fashion marketing trends driving the industry's growth

The dog days aren't over: 5 pet food trends shaping the industry

The Rise of the Skincare Market: What’s Next for Beauty’s Latest Frontier?

How to build an FMCG brand across NZ & AU: The key differences across the ditch

How to market marketing: the key to getting buy-in from non-marketing stakeholders

How to successfully launch and run an ambassador programme

Beer ad ideas: 5 examples from (craft) beer companies

The rise (and rise) of the non-alcoholic beverage industry

Finding future demand with Lisa King, Founder of AF Drinks

The 3 best coffee advertising campaigns – and why they work

How to leverage brand strength to drive better category review outcomes

Announcing our $7.5M raise to build the future of brand marketing

Case study: How MBM uses brand tracking to help clients become category leaders

Competitor Audit Guide: Benchmarking yourself against your brand's competitors

Case study: How Kernel tripled brand awareness through the Make It Happen campaign

Case study: How Surge SMC negotiated 4x the shelf space with brand tracking

Brand Research: What are the easiest, most affordable ways to do it?

Brand audit guide: How to assess the performance of your brand

Marketing in a recession: Why you shouldn't cut brand investment

Case study: How Gimmie took on the Buy Now, Pay Later category with a distinctive brand-led approach

Track campaign results with our new Milestones feature

Why Tracksuit Built a Marketing Budget Calculator

Your Marketing Budget Calculator Results, Explained

How to Build Brand Awareness Through Brand Tracking

Brand Management: Everything You Need to Know

Heaps Normal: Raising the bar for beer and brand

Four steps you need to take to get more brand marketing budget

Case Study: How Blue Frog hopped to it and secured their spot on Australian supermarket shelves using brand tracking insights

Take a tip from beauty marketing: Three ways to kill it online

Case Study: How Eucalyptus uses Tracksuit to see their brands grow in real time

Case study: How All Good uses Tracksuit to move faster

Case study: Why brand tracking is a priority for Simplicity

Case study: Yu Mei, you a-mei-ze us – why brand is this label’s most valuable accessory

Use Response Data to Improve Brand Performance

The recipe for growing an FMCG brand? Mental and physical availability

Case study: How AKDM is helping the world’s best brands grow through data

Future Demand: What it is, and how it can help grow your business

Case study: Creating a non-alcoholic movement with Naked Life

Brand vs. performance marketing: how to get the balance right

“X” rated: Tracksuit data shows consumers not a fan of Twitter rebrand

Why your marketing strategy should be at least 50% brand marketing

How Tracksuit tracks brands in the UK

How Tracksuit tracks brands in the US

How to rethink creative return on investment

All the best bits from the Secret Brand Sauce with Mark Ritson

How Tracksuit’s brand tracking software compares to other providers

How Nature’s Fynd uses Tracksuit to grow brand awareness

Branding ROI: how to persuade executives to invest in marketing

How brand metrics can help you land venture capital funding

The 5 features shared by the world’s most recognisable brands (and how to measure them)

Brands launching into new markets: Here's how to set your brand growth targets

Brand Tracking: Why it's so important for the iconic consumer brands of today and tomorrow

Tracking the success of a rebrand with BePure

How brand Barbie is a masterclass in reinvention

Embracing change: how home and furniture brands can thrive in a post-COVID world

How Airbnb proves the power of brand

The changing face of wealth management, and the brands leading the charge

How to use your Brand Benchmarks to win

AnalogFolk Australia on how to brand build in a digital world

Marketing Director Helen Costello on why marketing is about emotion, not function

Jemma Whiten on why CMOs should be utterly obsessed with their brands

'Quiet luxury' and other fashion marketing trends driving the industry's growth

The dog days aren't over: 5 pet food trends shaping the industry

The Rise of the Skincare Market: What’s Next for Beauty’s Latest Frontier?

How to build an FMCG brand across NZ & AU: The key differences across the ditch

How to market marketing: the key to getting buy-in from non-marketing stakeholders

How to successfully launch and run an ambassador programme

Beer ad ideas: 5 examples from (craft) beer companies

The rise (and rise) of the non-alcoholic beverage industry

Finding future demand with Lisa King, Founder of AF Drinks

The 3 best coffee advertising campaigns – and why they work

How to leverage brand strength to drive better category review outcomes

Announcing our $7.5M raise to build the future of brand marketing

Case study: How MBM uses brand tracking to help clients become category leaders

Competitor Audit Guide: Benchmarking yourself against your brand's competitors

Case study: How Kernel tripled brand awareness through the Make It Happen campaign

Case study: How Surge SMC negotiated 4x the shelf space with brand tracking

Brand Research: What are the easiest, most affordable ways to do it?

Brand audit guide: How to assess the performance of your brand

Marketing in a recession: Why you shouldn't cut brand investment

Case study: How Gimmie took on the Buy Now, Pay Later category with a distinctive brand-led approach

Track campaign results with our new Milestones feature

Why Tracksuit Built a Marketing Budget Calculator

Your Marketing Budget Calculator Results, Explained

How to Build Brand Awareness Through Brand Tracking

Brand Management: Everything You Need to Know

Heaps Normal: Raising the bar for beer and brand

Four steps you need to take to get more brand marketing budget

Case Study: How Blue Frog hopped to it and secured their spot on Australian supermarket shelves using brand tracking insights

Take a tip from beauty marketing: Three ways to kill it online

Case Study: How Eucalyptus uses Tracksuit to see their brands grow in real time

Case study: How All Good uses Tracksuit to move faster

Case study: Why brand tracking is a priority for Simplicity

Case study: Yu Mei, you a-mei-ze us – why brand is this label’s most valuable accessory

Use Response Data to Improve Brand Performance

The recipe for growing an FMCG brand? Mental and physical availability