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Is virality actually bad for business?

November 13th, 2025

Two women in colorful strapless floral mini-dresses pose on a city street corner.

How Showpo is using brand data to turn intuition into evidence to fuel its global strategy

November 5th, 2025

How BONKERS' data-driven strategy is winning the next generation of pet parenting

October 27th, 2025

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“Tracksuit is the most user friendly brand tracking. It is designed for the marketer.

Alexandra Peek, Chief Marketing Officer at Bondi Sands

“Tracksuit’s data showed that our bold investment in the brand translated directly to a substantial increase in positive brand sentiment, awareness, consideration, and usage.

Caroline Gardener, Head of Integrated Brand Marketing at The RealReal

“Tracksuit’s data showed that our bold investment in the brand translated directly to a substantial increase in positive brand sentiment, awareness, consideration, and usage – something elusive in the luxury market this year.

Caroline Gardner, Head of Customer Experience and Integrated Marketing at The Real Real

“The Tracksuit data was the foundation for the business case for this media investment. It was able to help me paint a picture to our stakeholders that we need to build awareness to fuel our growth and bottom line.

Geoff Wilton, VP of Brand at Vessi

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Meryl McCurry, Head of Marketing at Reef

“We were searching for a tool to help us gain a deeper, unbiased understanding of our brand’s perception among the diverse consumer profile. Tracksuit helped us gain this insight while measuring how it changed over time.

Hannah Sinclair, Senior Director of Marketing & CRM at Steve Madden

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Brian Frances, Senior Director of Innovation & Insights at Nature's Fynd