Tracksuit is the common language to measure and communicate brand.

Meet the Tracksuit dashboard

A dashboard that you'll love to look at. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team.

Funnel

Understand the strength of your brand by tracking conversion from awareness to consideration and preference, relative to your competitors. Measure the size and growth of your category and total addressable market over time.

Funnel

Imagery

Truly understand how the market views your brand through unprompted word associations. Learn which messaging and values are being adopted by consumers (whether organically or through campaigns).

Imagery

Truly understand how the market views your brand through unprompted word associations. Learn which messaging and values are being adopted by consumers (whether organically or through campaigns).

Profile

Know where and who to target with focused marketing efforts. Measure how awareness, consideration, preference, and usage differ across genders, regions, and age groups. Know where and who to target with focused marketing efforts.

Profile

Statements

Track your alignment to key brand values against your competitors. Who’s the most trusted brand in your category, the best value for money, the most customer centric?

Statements

Track your alignment to key brand values against your competitors. Who’s the most trusted brand in your category, the best value for money, the most customer centric?

Timeline

And of course, measure how all of the above is changing over time. Understand your brand growth and future demand, relative to competitors. Easily communicate marketing success and budgetary needs to key stakeholders.

Timeline

Brand tracking in three easy steps

Set up

Our research experts set up your survey using the same methodology as the biggest brands (but faster).

Surveying

We survey thousands of people each week from panels of millions around the world.

Insights

You'll have full visibility of your brand health in 30 days, with insights updated regularly.

“

Tracksuit has literally changed the brand tracking game by offering a cost-effective alternative. It has the potential to save businesses tens of thousands of dollars a year.

Tim Snape, Marketing Director at Heaps Normal

“

Tracksuit is the most user friendly brand tracking. It is designed for the marketer.

Alexandra Peek, Chief Marketing Officer at Bondi Sands

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For us, Tracksuit is a more cost effective way of monitoring brand metrics in multiple markets. We have year long visibility of key brand metrics as opposed to just once or twice per year.

Rachael Jordan, Global Senior Brand Manager at Mayborn Group (Tommee Tippee)

“

On Tracksuit, we're already starting to see how people are aware of the new products we're offering. It's great to know our marketing campaigns are having the desired impact.

Rachel Beange, Head of Marketing at Sharesies

“

The platform is incredibly intuitive and the team at Tracksuit are beyond amazing - they provide helpful tips, insights and early access to new features.

Christina Knox, Brand Marketing Manager at Archie Rose