Tracksuit is the common language to understand, measure and communicate brand.
Meet the Tracksuit dashboard
A dashboard that you'll love to look at. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team.
Track the size and growth of your total addressable market. Understand your conversion from awareness, to preference and usage, in relation to competitors.
Truly understand how the market views your brand through unprompted word associations. Learn which messaging and values are being adopted by consumers (whether organically or through campaigns).
Measure how awareness, consideration, preference, and usage differ across genders, regions, and age groups. Know where and who to target with focused marketing efforts.
Track your own key brand values against your competitors. Which brand is viewed as having the best returns, who has the best range of investment options, or which brand provides the best financial education?
And of course, how is all of the above changing over time. Understand the growth of your brand and the cost of future demand. New data is updated daily, and displayed beautifully, against all competitors.
Brand tracking in three easy steps
Our research experts set up your survey using the same methodology as the biggest brands (but faster).
We survey thousands of people each week from panels of millions around the world.
You'll have full visibility of your brand health in 30 days, with insights updated daily.
Tim Snape, Marketing Director at Heaps Normal
Alexandra Peek, Chief Marketing Officer at Bondi Sands
Rachael Jordan, Global Senior Brand Manager at Mayborn Group (Tommee Tippee)
Rachel Beange, Head of Marketing at Sharesies
Christina Knox, Brand Marketing Manager at Archie Rose
Madeline George, Marketing Director at Ārepa