Entertain or Die 3.0

Brands that entertain grow. Backed by 16,200 US consumer survey responses, the 2026 Entertainment Index ranks 100 brands on how entertaining people find them. This guide from Small W•rld and Tracksuit shows what the most entertaining brands do differently, and how to bottle that for your own.

What's inside:

• Why ads got boring, and why entertaining brands are lasting brands
• The Entertainment Index: the top 30 most entertaining brands and how they are growing
• A four-step playbook to map, make, share and measure entertaining ideas