Discovering the country's best craft beers with Beer Hug
Beer Hug wants to make it easy for New Zealanders to discover the country's best craft beer, one brewery at a time.
After the subscription service took off in the Kiwi market, the brand recently expanded across the ditch to go after the craftie lovers in Australia. Co-founder Adam Prentice says Beer Hug is using Tracksuit to measure their customers' perceptions of the brand.
"Before Tracksuit, we had no idea how established our brand was or what it stood for in our customer's minds. We now know exactly where we stand and where we are heading. These guys have helped us get our business onto a whole new trajectory."