Eucalyptus are building extraordinary digital healthcare experiences for patients
Before Tracksuit, digital healthcare brand Eucalyptus wasn’t tracking their brand-building efforts. Head of Brand Marketing Matt Rossi has the view that early-stage brands should focus on getting up and running first of all.
“I believe early-stage brands should be looking to drive some sort of action with all layers of their marketing. So [before Tracksuit] we would mostly look for behavioural results like site traffic, consults and orders as a result of brand activity," Matt says.
As the brand grew, so did their need to start measuring results – which is where Tracksuit came in.
"We’re excited to use Tracksuit to measure brand performance and gain real-time insights into campaign effectiveness for channels that are notoriously difficult to measure."