Eucalyptus are building extraordinary digital healthcare experiences for patients

Written by:

Before Tracksuit, digital healthcare brand Eucalyptus wasn’t tracking their brand-building efforts. Head of Brand Marketing Matt Rossi has the view that early-stage brands should focus on getting up and running first of all.

“I believe early-stage brands should be looking to drive some sort of action with all layers of their marketing. So [before Tracksuit] we would mostly look for behavioural results like site traffic, consults and orders as a result of brand activity," Matt says.

As the brand grew, so did their need to start measuring results – which is where Tracksuit came in.

"We’re excited to use Tracksuit to measure brand performance and gain real-time insights into campaign effectiveness for channels that are notoriously difficult to measure."
Get monthly brand insights to help you win.
Thanks! We'll be in touch soon.
Oops! Something went wrong while submitting the form.