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Gimmie is a challenger brand in the consumer finance industry offering Australians greater flexibility to responsibly purchase big-ticket items through 90-day, 1-year or 2-year payment plans. Its unique business model means it's going up against established players in the Buy Now Pay Later (BNPL) industry, such as Afterpay.
Head of Marketing Brendon Harrington says brand tracking solutions like Tracksuit are one of the best indicators as to whether a brand is growing, as it lets you know where you stand against your competitors and the market as a whole.
"Tracksuit is a highly visual and fully interactive platform that puts my brand's key metrics front and centre. It's easy to compare our own brand growth with just one or all of our competitor set. It's also super cost effective and is the perfect tool for explaining the performance of your brand to those less well-versed in marketing. It's helping reinforce a strong brand-led approach while Gimmie is still in this early growth stage."
