Creating better beer moments with Good George

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Good George exists to create better beer moments – encouraging drinkers to explore the awesome world of craft beers and cider, show them how best to enjoy it, and “have a bloody good time in the process”.

We asked Damon Youdale, who looks after Brand Marketing and Product Innovation for Good George, how they’re finding Tracksuit:

Why is brand tracking a priority for Good George?

Change is happening faster than ever before so we need to have the finger on the pulse. And with competition from local and international brands being bigger than ever before, we have to understand our consumers and our brand. Tools like Tracksuit enable us to have a better understanding of how consumers are relating to our brand.

What have you changed as a result of using Tracksuit?

Tracksuit has become a key tool for future brand planning and tracking of campaigns. It’s also a great tool to share with our customers to show the scale of the brand.

How has Tracksuit impacted your marketing or brand strategy?

We’ve been able to identify regions in NZ that need extra focus by looking at the Good George funnel across different regions. Using the funnel we have also identified strengths and weaknesses of the brand and looking to make changes to further improve.

"Tracksuit has become a key tool for future brand planning and tracking of campaigns."
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