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Mercer KiwiSaver is an award-winning KiwiSaver scheme that has been helping New Zealanders manage their investments sustainably for over 60 years. The brand is committed to helping women build wealth, no matter their age or lifestyle. In 2022, Mercer created The Table – a non-judgmental platform and podcast where women can pull up a seat and learn more about building the confidence to save, earn and invest more money.
As a Kiwisaver provider, Mercer is using Tracksuit to benchmark their brand against their key competitors and track brand strength. Marketing and Communications Manager Tatiana Mes says Tracksuit allows Mercer to provide better reporting to the wider business and their board, and it also plays a key role in their annual marketing plans.
"It's an easy-to-use and very intuitive online platform. Data is updated regularly and can be accessed 24/7. The team at Tracksuit continues to improve the platform, and it was great to see the download functionality being added recently. It enables us to benchmark ourselves against our key competitors and track their progress."
