Resources
Brand is a long game, but your first campaign matters most
July 4th, 2025
How does finance measure brand? An interview with charity: water
May 21st, 2025
How B2C brands can build resilience amid tariffs and economic uncertainty
April 10th, 2025
Measuring the success of Aura Bora’s regional awareness campaign using brand health data
March 31st, 2025
The Tracksuit playbook: 5 tips to grow Future Demand in 2025
February 20th, 2025
“It was incredible how fast brand paid off”: How The RealReal’s NYC pop-up store drove awareness (and revenue!)
December 16th, 2024
Understanding category drivers: What qualities in brands drive the most purchasing intent?
November 28th, 2024
How do I measure my brand growth?
September 26th, 2024
Case study: Henne’s masterclass in launching a store in a new market and driving demand
September 10th, 2024
Case study: How Pepper Money uses Tracksuit to demonstrate brand performance to company leadership
August 5th, 2024
How The Contenders unlocks client growth by embedding Tracksuit into agency processes
May 14th, 2024
Case study: how English National Ballet uses Tracksuit to take centre stage
May 13th, 2024
Case study: How FUNDAY uses Tracksuit to launch targeted marketing campaigns
May 1st, 2024
Case study: Using brand health to get internal buy-in with M.M.LaFleur
April 9th, 2024
A Creative Director's response to a CMO's rant on agency/client relationships
March 30th, 2024
Case study: How Reef uses Tracksuit to track its brand evolution
December 20th, 2023
Future Demand: What it is, and how it can help grow your business
November 2nd, 2023
Why your marketing strategy should be at least 50% brand marketing
October 30th, 2023
Brand ROI: how to persuade executives to invest in marketing
August 27th, 2023
Brands launching into new markets: Here's how to set your brand growth targets
August 10th, 2023
How to leverage brand strength to drive better category review outcomes
February 28th, 2023
Case study: How MBM uses brand tracking to help clients become category leaders
January 31st, 2023
Case study: How Surge SMC negotiated 4x the shelf space with brand tracking
November 18th, 2022
Brand audit guide: How to assess the performance of your brand
November 7th, 2022
Your Marketing Budget Calculator Results, Explained
October 5th, 2022