Resources
Creative as Currency: how to price, deploy and compound brand value
September 12th, 2025
How Lyka tripled brand awareness in 3 years — and how they measured it
September 11th, 2025
How do you know if your brand is 'on brand'?
June 25th, 2025
What is Brand Tracking?
June 16th, 2025
Vow's Dalia Adler on how to build a best-in-class brand strategy, with data
April 4th, 2025
Brand ROI demystified: 4 expert tips from MKT1’s Emily Kramer
April 4th, 2025
How Airbnb proves the power of brand
January 13th, 2025
How do I measure my brand growth?
September 26th, 2024
How do I grow my brand?
September 26th, 2024
What is 'brand' and why is it important?
September 26th, 2024
How do I set strategies for brand growth?
September 26th, 2024
Share of mind metrics: Aided and unaided brand awareness
July 4th, 2024
How to create a brand development strategy using data
June 17th, 2024
What brands marketers can learn from the Taylor Swift Effect
April 16th, 2024
How brands can win at consideration (and why it matters)
March 31st, 2024
You’re not Duolingo: How to create your own iconic brand voice
March 21st, 2024
The 5 features shared by the world’s most recognizable brands (and how to measure them)
September 20th, 2023
How to successfully launch and run an ambassador program
March 28th, 2023
Competitor Audit Guide: Benchmarking yourself against your brand's competitors
December 8th, 2022
Brand Research: What are the easiest, most affordable ways to do it?
November 17th, 2022
Brand audit guide: How to assess the performance of your brand
November 7th, 2022
How to Build Brand Awareness Through Brand Tracking
September 29th, 2022
Brand Management: Everything You Need to Know
September 25th, 2022