Tracksuit

Tracksuit Agency Partner HQ

Pitch smarter. Brief tighter. Prove impact

Your hub of tools, knowledge and materials to get you sprinting with Tracksuit.

Tracksuit is the brand tracking platform for agencies. We’re here to support you to do your best creative work, prove your impact, drive more client revenue and validate future budgets.

Back to basics

Tracksuit is always-on brand tracking built for the way modern marketing actually works. Continuous brand health, competitive context, and category intelligence in a dashboard that's fast to read, easy to share, and built for marketers, not researchers.

For decades, brand measurement has come in two unhelpful flavours: legacy trackers that cost $100K+ and arrive months too late, or DIY surveys and proxy metrics that can't tell you whether your brand is actually growing.

Tracksuit launches in 30 days, updates monthly, and gives you the data behind sharper briefs, stronger pitches, and the client conversations that win (and keep) the work.

Getting your clients started with Tracksuit

If you've got a client that you think would benefit from brand tracking, please fill out this form with a few more details.

Once you’ve submitted the form, we’ll be in touch within two working days to chat about next steps and how we can best support. All information you share will remain private and confidential - and don’t worry, we won’t contact your client until we’ve spoken with you first.
If you'd like to speak to them about Tracksuit first, you can use our client proposal deck linked out below.

When you're ready, we'd love an introduction to your client. We'll discuss their brand tracking needs, show them the Tracksuit dashboard, and walk them through how to get started.

One pagers and decks for your agency and clients.

Tracksuit one pager

The 60-second version. For sliding into a client deck or attaching to an intro email.

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Tracksuit two-pager

Covers the details clients need (what it measures, how it works, why it's different) without overloading them.

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Tracksuit Product Mocks

Inside Tracksuit - visual mocks of the core Tracksuit platform.


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Research methodology

The rigour answer. Sample sizes, weighting, panel quality, margin of error.

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Tracksuit Client Proposal Deck

The key pieces you need to pitch brand tracking to clients and prospects.

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Why Invest in Brand

For the client who hasn't bought into brand as a category yet. Makes the case for why brand investment matters.

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Agency Partner Program Info Pack

An overview of Tracksuit and our Agency Partner Program. Useful for onboarding new agency contacts or renewing internal buy-in at the agency.

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Tools you'll actually use.

Marketing Budget Calculator

For when the client asks "how much should we spend on brand vs performance?" and you don't want to make it up.

Access the calculator

Brand Benchmarks Tool

How does your client's brand stack up? Discover what good growth looks like with our global benchmarks.

Access the tool

Tracksuit University Course

A free one-page brand investment plan + the full 'The Boardroom Case For Brand: From Vibes to Value' course, hosted by James Hurman.

Access the course

Client outreach templates

Email openers to help you open the brand tracking door with clients.

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Tracksuit Partner Badge

Go on, make it official. Add these to your website, decks and collateral.

Download

Steal our homework.

Google x Tracksuit: Return on Awareness

Brand investment is one of the hardest things to defend in a budget meeting. So we teamed up with Google to connect brand awareness to Share of Search, and prove that the earlier you invest in brand, the bigger the long-term commercial return.

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TikTok x Tracksuit: The Awareness Advantage

New research from Tracksuit and TikTok reveals how once bitter rivals—performance and brand marketing—achieve better outcomes together. Discover why they're better as besties for advertising success.

Download

Small World x Tracksuit: Entertain or Die 3.0

A research-backed report arguing that entertainment-first marketing is the most effective long-term brand-building strategy.

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'Train your brand to win'

How to speak the language of your client's CFO (and get more budget), with multiple proof points to show why brand matters.

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'The Emotion Effect'

Find out how to avoid the seven deadly sins of emotionless advertising to fuel brand growth

Download

Frequently Asked Questions

From around $20k per brand per year. Multi-brand and multi-market commitments unlock different commercial models. Fill out our referral form and we can give you accurate pricing.

The Tracksuit Partner Program is how we work with agencies to bring brand tracking to more brands and help you deliver stronger, more measurable work for your clients.

Partners get co-selling support, agency-only commercial terms (including 10% commission on any referrals), access to Tracksuit data for client conversations, and exclusive community and resources.

There are two tiers:

  • Tracksuit Partner. Open to any agency that wants to use Tracksuit with clients. 10% commission, self-serve access to enablement, community access. 
  • Champion Partner. For agencies who are true Tracksuit champions - dedicated Partner Manager, early beta and product updates, MDF eligibility, and joint go-to-market activity.

You can grow from Tracksuit Partner into Champion Partner based on referral activity, co-marketing and joint planning.

Email your Partner Manager or partnerships@gotracksuit.io

We track in 25 markets including:

  • Americas: United States, Canada, Brazil, Mexico
  • Europe: United Kingdom, Ireland, Netherlands, France, Germany, Norway, Spain, Finland, Italy, Greece, Belgium, Poland, Sweden, Turkey, Denmark, Portugal
  • APAC: Australia, NZ, South Korea, Singapore, Japan

About 30 days from kick-off to your first dashboard. We work with you and your client to lock in their category, competitor set, and any custom statements, then we field the first wave of surveys, weight the data, and stand up your dashboard.

You earn 10% of the total contract value (TCV) on every client you refer that comes on board with Tracksuit. You can take it as commission for your agency or pass it on as a discount to your client. Commission is paid once the deal closes and the client signs. There's no cap on how much you can earn.

Consumer brands investing in brand building, and the agencies who shape, run, and prove that work.

You'll get the most out of Tracksuit if you're spending real budget on brand (campaigns, creative, sponsorships, creators, ATL), operating in a category with enough penetration for clean sample, and ready to make brand a standing conversation rather than a yearly one.

The strongest triggers:

  • They're investing in brand marketing but can't prove it's working
  • They're justifying brand spend to a CFO, board, or parent company
  • They've just rebranded, repositioned, or launched a new campaign
  • They're entering a new market or category
  • They have competitors they need to benchmark against
  • They want to move beyond performance metrics and prove brand contribution to growth

If a client is spending meaningful money on brand and only measuring short-term performance, that's the conversation.

Still need help? Email us at partnerships@gotracksuit.io

Need support with a client opportunity? 🙋‍♀️

Whether you're looking for intel to help with pitching or planning, want to introduce a client to Tracksuit, or need pricing and proposal support - submit the details below and we'll get back to you.