See how your brand shows up in AI

Brand has always lived in people's minds. Now it also lives inside AI, with consumers increasingly asking ChatGPT, Claude and Gemini what to buy.

Your brand now has a second audience: the models doing the recommending. And the brands that win there are the ones people already know and trust.

We're bringing this into Tracksuit so you can understand how AI sees your brand, right beside how humans do.

Built for brand marketers, not search engineers

The tools for tracking how your brand shows up in AI are built for SEO teams, not brand marketers. Tracksuit will provide one view of brand health across both human minds and AI models, so marketers can track and compare it over time relative to their competitors. All built for marketers, in plain language and grounded in marketing science. It's the first step towards the next era of brand tracking: a holistic read of your brand health from every signal that shapes it.

Brand matters now more than ever.

Here’s what we know:

🌎 AI learns your brand from what the world already says about it.

🗣️ The more you're known, trusted and talked about, the more AI recommends you.

🤸 AI recommends, but humans still make the final decision.

⏳ Brand-building is the long game, and the AI models rewards the work

🪄 Short-term tricks fade. Strong brands stick.