Loveholidays strengthens Awareness, Consideration, Claimed Usage and Preference among females in the Travel Booking category in the UK

What's behind the growth

Loveholidays' brand push spans television, outdoor and live stunts. In April 2026 it launched six cinematic idents on ITV1 Movies, running until September, which brand director Jacqui Grimsey-Jones called its "first step into TV advertising". Its outdoor work includes a 3D billboard featuring Joe Marler opposite Shoreditch Boxpark, unveiled in November 2025, with real sand and sun loungers. In March 2026, LBB reported an outdoor campaign in London and Liverpool that placed its billboards in deliberate proximity to ads from some of the UK's biggest brands. In July 2026 it also ran a "Crisps From Abroad" pop-up in Soho, with more than 4,600 bags of crisps and a £3,000 holiday competition. Behind this sit new agency partners: ARK as lead creative agency in September 2025 and The Fifth for influencer work in November 2025.