What moved (Oct '25 – Sep '26)
| Metric | Oct 2025 → Sep 2026 | Change |
|---|---|---|
| Awareness | 39% → 51% | +12pp |
| Consideration | 33% → 39% | +6pp |
| Claimed Usage | 26% → 32% | +6pp |
What's behind the growth
Nutrition Geeks launched an Omega-3 supplement in January 2026 after a year of development. The brand says the product delivers 1,300mg of omega-3 and costs £9.99 for a two-month supply, with every batch traceable and IFOS certified. Co-founder Jai Shah said "We spent a year understanding why so many people either skip omega-3s or settle for inferior products". Motion's Meta ad library shows many Nutrition Geeks ads aimed at menopause symptoms such as brain fog, fatigue and sleep, mainly for a Meno Support Bundle, alongside a creatine ad aimed at women. The brand also says its letterbox-sized pouches use 97% less plastic than plastic bottles.
