What moved (Oct '25 – Sep '26)
| Metric | Oct 2025 → Sep 2026 | Change |
|---|---|---|
| Awareness | 55% → 60% | +5pp |
| Consideration | 31% → 42% | +11pp |
| Investigation | 29% → 39% | +10pp |
| Claimed Usage | 22% → 36% | +14pp |
| Preference | 15% → 24% | +9pp |
What's behind the growth
Youfoodz's brand-building in Australia has run through a new brand platform, a January campaign and two partnerships. In July 2025 it launched "Real food for the real world" with Saatchi & Saatchi Australia. Chloe Painter, Director, Brand Marketing ANZ at Youfoodz, said "we're celebrating the beautiful chaos of modern life". In November 2025 it launched a Healthy Balanced range with Diabetes Australia, with 50 cents from the sale of every meal going to the charity. In January 2026 it followed with "PHAARC", also via Saatchi & Saatchi Australia, on TV, outdoor, social and digital from 5 January. It was built around the "Post-Holiday Acute Aggravated Rebound Condition", which Painter said was about "the reality of returning to work after the holidays". Youfoodz was also the official meal partner of The Block in 2026, supplying 6,000 meals, according to that's life!.
