What moved (Sep '25 – Aug '26)
| Metric | Sep 2025 → Aug 2026 | Change |
|---|---|---|
| Awareness | 18% → 23% | +5pp |
| Investigation | 11% → 14% | +3pp |
| Preference | 5% → 8% | +3pp |
What's behind the growth
Alo's push into menswear is being built on athlete star power and a widening store footprint.
In August 2025 it launched "Conquer," a performance-and-lifestyle collection fronted by Cincinnati Bengals quarterback Joe Burrow. As EVP of Marketing & Creative Summer Nacewicz put it, "Burrow's impact goes far beyond the football field. He's redefining what it means to be a modern athlete, bringing the same focus, style, and consistency to everything he does. That's why he's the perfect partner for the Conquer Collection."
The following month brought Alo's first-ever sneaker collaboration with a male athlete: "Recovery Mode" with Golden State Warriors' Jimmy Butler, released in October 2025 exclusively online and in three US stores. Alo kept building on that men's performance push through further Conquer drops that October, while continuing to expand its US retail footprint, opening its seventh New Jersey store at American Dream in December 2025.
