What moved (Oct '25 – Sep '26)
| Metric | Oct 2025 → Sep 2026 | Change |
|---|---|---|
| Awareness | 14% → 17% | +3pp |
| Consideration | 9% → 12% | +3pp |
| Claimed Usage | 5% → 8% | +3pp |
| Preference | 3% → 5% | +2pp |
What's behind the growth
Native Pet has backed its brand with a national campaign, a new marketing leader, creator content and a product launch. In April 2025, it launched "Let Dogs Be Dogs" with Accompany Creative, which MediaPost reported ran on broadcast TV, streaming and digital. In July 2026, it appointed Ariel Stoddard, previously President at MeUndies, as its first Chief Marketing Officer, with experience across brand and performance marketing. Its creator content is heavily TikTok-led: in September 2026, influencer analytics firm Modash analysed about 3,400 sponsored posts from about 1,400 creators over 12 months and found that 84.7% were on TikTok. On 29 August 2026, Native Pet held a tennis-themed pop-up for dogs in New York, which Trendhunter tied to the US Open. On 30 September 2026, it launched its first cat supplement line on nativepet.com, with a nationwide Petco launch planned for 19 October 2026.
