What moved (Oct '25 – Sep '26)
| Metric | Oct 2025 → Sep 2026 | Change |
|---|---|---|
| Awareness | 14% → 18% | +4pp |
| Consideration | 9% → 12% | +3pp |
| Claimed Usage | 7% → 10% | +3pp |
| Preference | 1% → 3% | +2pp |
What's behind the growth
Natural Grocers has put energy into its brand through pricing, in-store events, new stores and home delivery. In October 2025, it launched "Even More Affordable Prices" on more than 500 items through 31 December 2025, with its longtime mascot Organica Girl helping shoppers navigate the aisles. In April 2026, it held an Earth Day celebration alongside a fundraiser for the Rodale Institute, and in May it ran its sixth annual Body Care & Beauty Bonanza. The Shelby Report said its first Wisconsin store, in Lake Geneva, would open on 10 June 2026, and Grocery Dive later reported that its first Wisconsin store opened in the third quarter, one of six new stores in fiscal 2026 to date. In September 2026, it launched on-demand delivery through DoorDash from all its stores.
