What moved (Aug'25–Jul'26)
| Metric | Aug'25–Jul'26 | Change |
|---|---|---|
| Awareness | 75% → 84% | +9pp |
| Consideration | 63% → 68% | +5pp |
| Investigation | 58% → 66% | +8pp |
| Claimed Usage | 60% → 66% | +6pp |
| Preference | 40% → 46% | +6pp |
What's behind the growth
Petbarn has invested in cause-led campaigns, new stores and digital tools to build its brand. Its "Rescue Mission" campaign hit a 90,000-rehomed-pets milestone in March 2026, fronted by 2026 Young Australian of the Year Nedd Brockmann and his rescue dog Dougie as "Chief Rescue Officer," and drove 2,570 new adoptions through Strava, TikTok and Meta.
That followed the 13th annual Tree of Hope Appeal in November 2025, which aimed to raise $1.8m for more than 90 pet charities as its own research found 84% of shelters reporting rising surrenders.
On retail, it opened a new store in Wodonga, Victoria in October 2025, with self-service dog washes and cat adoptions for a local area with more than 6,700 registered dogs.
And behind the scenes, its parent company rolled out a new digital platform in November 2025 to personalise pet care reminders and recommendations in the Petbarn app.
