What moved (Nov '25 – Oct '26)
| Metric | Nov 2025 → Oct 2026 | Change |
|---|---|---|
| Awareness | 51% → 55% | +4pp |
What's behind the growth
Warby Parker's brand-building rests on three pillars: its first smart glasses, a steady run of store openings and a college football star.
The most current is Intelligent Eyewear, built with Google, which committed up to $150 million to the partnership in May 2025. Warby Parker unveiled its first frame in May 2026, a rounded dark green design running Gemini. "Glasses are the most personal technology we use, and are the very first thing people notice about you," said Dave Gilboa, Co-Founder and Co-CEO. Pre-orders open on 12 November 2026, with demos in 65 stores and a New York pop-up.
Those stores keep multiplying. Its fleet across the US and Canada grew from 298 at the end of June 2025 to 364 at the end of September 2026, including five shop-in-shops inside Target.
In August 2025 it also signed Texas quarterback Arch Manning to a three-year partnership, his first eyewear deal, with a commercial starring him and his father Cooper that premiered at the Longhorns' season opener.
