What moved (Nov '25 – Oct '26)
| Metric | Nov 2025 → Oct 2026 | Change |
|---|---|---|
| Awareness | 90% → 94% | +4pp |
| Consideration | 75% → 82% | +7pp |
| Claimed Usage | 71% → 78% | +7pp |
| Preference | 44% → 50% | +6pp |
What's behind the growth
Cadbury's brand-building in Australia has centred on the block itself: a new premium range, a new size and a string of unexpected collaborations.
The biggest move is Cadbury &MORE, a five-flavour premium range made at its Claremont factory in Tasmania and in stores from April 2026, with flavours like Tiramisu Swirl and Raspberry Cheesecake. "Cadbury &MORE marks an exciting new chapter in our Australian chocolate lineup," said Ben Wicks, VP of marketing ANZ, Mondelez International. A year earlier it launched a smaller 100g Dairy Milk block, with Australia the first market outside the UK to get the size.
The collaborations reach well beyond the confectionery aisle. In April 2026 Old Gold teamed up with Bundaberg Rum on a limited-edition dark block, and Old Gold has since been repackaged to appeal to younger shoppers. In August 2026 a Dairy Milk Watermelon block with MCoBeauty landed as a Woolworths exclusive, alongside Cadbury-inspired makeup.
It is also investing in Tasmania for the long term: in May 2026 its planned $150 million Cadbury Chocolate Experience at Claremont was approved, with completion scheduled for 2028.
