What moved (Jul '25 – Jun '26)
| Metric | Jul 2025 → Jun 2026 | Change |
|---|---|---|
| **Overall:** Preference | 27% → 33% | +6pp |
| **Among women aged 35-54:** Preference | 30% → 39% | +9pp |
What's behind the growth
Clinique is converting consumers through the funnel, with ToF metrics remaining stable, but BoF metrics significantly increasing overall, but particularly strong among women aged 35-54. On product, it's extended into age-relevant concerns with its Daily Calm collection, launched exclusively at Boots and Clinique.co.uk, its first dedicated line for sensitive skin.
On brand, it's built on its grassroots GameFace program (running since 2022) to become the Red Roses' first-ever Official Beauty Partner ahead of the Women's Rugby World Cup, with over 70% of those aware of the partnership feeling more positive toward the brand, according to Cosmetics Business.
It's also brought a nostalgia-and-relevance play to the UK specifically, partnering with Crayola on an experiential UK campaign for its Chubby Sticks relaunch.
