What moved (Jul '25 – Jun '26)
| Metric | Jul 2025 → Jun 2026 | Change |
|---|---|---|
| Investigation | 51% → 56% | +5pp |
| Preference | 26% → 32% | +6pp |
What's behind the growth
Preference is a single-choice metric, therefore it is a very hard metric to shift in the brand funnel, but CommBank has moved it 6 percentage points comparing Jul'25 to Jun'26.
CommBank has been investing in brand building, from its 'Doubt Never Did' platform, a cinematic hero campaign built around real Australians overcoming self-doubt (launched July 2025), to expanding its football sponsorship portfolio, welcoming the CommBank Socceroos alongside its existing Matildas partnership from September 2025, and becoming Official Regional Partner of the AFC Women's Asian Cup Australia 2026.
It also ran its Business Backing Business competition, giving small businesses marketing support from Australian celebrities Adam Liaw, Brittney Saunders and Jamie Durie.
