What moved (Jul '25 – Jun '26)
| Metric | Jul 2025 → Jun 2026 | Change |
|---|---|---|
| Awareness | 49% → 61% | +12pp |
| Consideration | 30% → 39% | +9pp |
| Investigation | 18% → 24% | +6pp |
| Preference | 17% → 23% | +6pp |
| Usage | 8% → 14% | +6pp |
What's behind the growth
Hers has been investing in brand building in the US - Hers (part of Hims & Hers Health, alongside its sister brand Hims for men's health) has been running its own TV advertising under the Hers name throughout the period, including spots like "hers Has Your Back" and "The Latest GLP-1 Options".
That sits alongside joint brand moments too, with parent company Hims & Hers running the "Rich People Live Longer" Super Bowl ad in February 2026, positioning the platform as a way to close the health-wealth gap in healthcare access across both brands.
Hers also made a targeted move for this exact age group, launching a menopause and perimenopause specialty, addressing a category where only around 30% of OB/GYN residency programs offer formal menopause training.
