What moved (Jul '25 – Jun '26)
| Metric | Jul 2025 → Jun 2026 | Change |
|---|---|---|
| Consideration | 40% → 45% | +5pp |
| Claimed Usage | 19% → 26% | +7pp |
| Preference | 23% → 30% | +7pp |
What's behind the growth
Kérastase has been building its brand presence in Australia through standout product, experience and its professional salon network. In July 2025 it launched its Gloss Absolu range alongside Australia's first 3D digital out-of-home ad, running on Melbourne's Emporium billboard and Sydney street furniture, with the range now stocked at Mecca and Adore Beauty.
In July 2026 it brought its global Kérastase Society concept to Australia for the first time, taking over Le Méridien Melbourne for a multi-level hair diagnostics and styling experience, following earlier editions in Paris and Milan.
Throughout, it's also kept investing in the salon network behind its premium positioning, running ongoing product-knowledge courses for Australian hairdressers and partnering with Sustainable Salons to help build a more sustainable salon industry, alongside a salon affiliate scheme that channels online sales back to local stylists.
