What moved (Jul '25 – Jun '26)
| Metric | Jul 2025 → Jun 2026 | Change |
|---|---|---|
| Prompted Awareness | 24% → 35% | +11pp |
| Consideration | 12% → 20% | +8pp |
| Investigation | 11% → 17% | +6pp |
| Claimed Usage | 7% → 11% | +4pp |
| Preference | 5% → 9% | +4pp |
What's behind the growth
Revolut has been investing in growth in Australia, and its brand health metrics have moved significantly across the board too, launching RevPoints, an uncapped debit-card loyalty program (Oct 2025), surpassing 1 million local customers backed by a $400m investment plan (Feb 2026), and going big on its Audi F1 sponsorship around the Melbourne Grand Prix with a local 'Overtake' campaign (Mar 2026).
