What moved (Jul '25 – Jun '26)
| Metric | Jul 2025 → Jun 2026 | Change |
|---|---|---|
| Awareness | 40% → 46% | +6pp |
| Consideration | 26% → 32% | +6pp |
| Investigation | 22% → 28% | +6pp |
| Claimed Usage | 14% → 18% | +4pp |
| Preference | 11% → 16% | +5pp |
What's behind the growth
Stanley has been building out its brand presence, growing through its UK retail and partnership footprint, distinct from the viral, US-led Quencher moments it's best known for.
It became Arsenal's official drinkware partner in a multi-year deal, with stadium branding at Emirates from the 2025/26 season, and deepened ties with JD Sports, its EMEA general manager calling the retailer "an important partner" with new in-store displays beyond the Quencher.
It's also built physical experience, with a permanent shop-in-shop and live engraving activation at Go Outdoors' largest UK store in York, alongside continued stocking at John Lewis and Selfridges.
