What moved (Jul '25 – Jun '26)
| Metric | Jul 2025 → Jun 2026 | Change |
|---|---|---|
| Awareness | 67% → 72% | +5pp |
| Consideration | 41% → 45% | +4pp |
What's behind the growth
Voltarol has kept investing in grassroots sports partnerships, continuing its brand building in the running space specifically. It remains Official Pain Relief Partner of RunThrough Events, reaching an estimated 350,000 runners across 2025, and ran a Strava "Run & Recover" challenge in March 2026 to extend that engagement digitally.
That sits alongside its 'More Than Running' marathon platform, a multi-market sponsorship strategy spanning London, Stockholm and Brussels since 2024.
Rather than positioning purely as a pain-relief product, the platform leans into Voltarol's broader idea that movement (and the barriers to it) go beyond the physical, using the marathon's "Rainbow Row" activation in partnership with GAY TIMES to spotlight inclusivity and community in sport.
Note: The brand is called Voltaren in AU and the US, but Voltarol in the UK.
