Brand Land
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Case study: Creating a non-alcoholic movement with Naked Life
November 1st, 2023
![Brand Tracking: Why it's so important for the iconic consumer brands of today and tomorrow](https://cdn.sanity.io/images/8ng3606v/production/c70616e3cb149ddb5be7a2f9c11856fd6e004a7e-710x1070.png?q=75&auto=format)
Brand Tracking: Why it's so important for the iconic consumer brands of today and tomorrow
September 4th, 2023
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The 5 features shared by the world’s most recognizable brands (and how to measure them)
September 20th, 2023
![Brand ROI: how to persuade executives to invest in marketing](https://cdn.sanity.io/images/8ng3606v/production/51e528a8599d3871eecfe91b163f572459d86033-4500x3000.jpg?q=75&auto=format)
Brand ROI: how to persuade executives to invest in marketing
August 27th, 2023
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Case study: How AKDM agency is helping the world’s best brands grow through data
December 4th, 2023
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How brand Barbie is a masterclass in reinvention
July 17th, 2023
![Brand vs. performance marketing: How to get the balance right](https://cdn.sanity.io/images/8ng3606v/production/0577374ca83f87a2e337116afbe16ed03b8e35a0-4800x3600.png?q=75&auto=format)
Brand vs. performance marketing: How to get the balance right
October 31st, 2023
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![Steve Madden Perfect Pair campaign](https://cdn.sanity.io/images/8ng3606v/production/30166214a7b197c61abb3c4b0aba4a199195bd6a-1360x907.webp?q=75&auto=format)
Case study: Measuring awareness across multiple audiences with Steve Madden
July 19th, 2024
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Case study: How Hertility’s data-driven marketing success is revolutionising women’s healthcare
July 19th, 2024
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Case Study: How challenger brand Wilton London lifted consideration by 10% in the UK capital
July 15th, 2024
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Share of mind metrics: Prompted and unprompted brand awareness
July 4th, 2024
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Tracksuit vs. other brand tracking providers: How do we stack up?
July 4th, 2024
![Marketing in a recession: Why you shouldn't cut brand investment](https://cdn.sanity.io/images/8ng3606v/production/6e97b49242f4c61cdd3e9b5f100f6e0a93c5564a-6615x4410.jpg?q=75&auto=format)
Marketing in a recession: Why you shouldn't cut brand investment
June 26th, 2024
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How to create a brand development strategy using data
June 17th, 2024
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3 hair care ads that offer a masterclass in brand-building
June 14th, 2024