What moved (Aug '25 – Jul '26)
| Metric | Aug 2025 → Jul 2026 | Change |
|---|---|---|
| Awareness | 15% → 24% | +9pp |
| Consideration | 10% → 14% | +4pp |
| Investigation | 7% → 11% | +4pp |
| Claimed Usage | 6% → 8% | +2pp |
What's behind the growth
7 Brew has been building its brand through the fastest expansion phase in its history. It jumped from #23 to #1 on Yelp's 2026 Fastest Growing Brands report, ahead of Smoothie King and Bojangles, on the back of a 244% year-on-year jump in consumer interest.
That trajectory is now backed by serious structural muscle: weeks after opening its 500th store, 7 Brew signed a 160-store development deal with Flynn Group, the world's largest franchisee. 7 Brew has also been investing directly in its brand while this expansion has been happening.
In September 2025, it partnered with YouTube sports-entertainment group Dude Perfect, whose channels reach over 90 million subscribers and followers, agreeing to launch a co-branded beverage next summer and open a coffee bar inside Dude Perfect's Dallas headquarters.
That was followed in April 2026 by a prime-time US TV sponsorship deal, part of a push to strengthen its appeal across demographics.
Then in August 2026, 7 Brew launched its first mobile ordering app, with Chief Marketing Officer Nick Chavez saying it "unlocks our secret menu for the first time" and lets customers order across its more than 20,000 possible drink combinations.
The rollout came with a loyalty overhaul, with points now redeemable for branded merchandise like letterman jackets and a 7 Brew-themed mini-fridge, while app orders are prepared fresh only once a customer arrives at the stand, "ensuring guests enjoy their favourite drink exactly at intended peak freshness," per the brand.
