What moved (Aug'25–Jul'26)
| Metric | Aug'25–Jul'26 | Change |
|---|---|---|
| Awareness | 16% → 22% | +6pp |
| Consideration | 8% → 12% | +4pp |
| Claimed Usage | 6% → 8% | +2pp |
What's behind the growth
BUBBL'R has channelled its brand investment into new flavours, wider distribution and a fresh celebrity face. It launched "Peach Raspberry Dazzl'r" in February 2025 and a summer-only "Orange Dream Freez'r" in April 2025, arriving as the brand itself climbed to a top-three sparkling water position at Target.
That same month, it expanded into more than 3,800 Walmart stores nationwide, with its marketing director framing the push as "omnichannel strategy, including retail sampling, e-commerce promotions, influencer partnerships and social media campaigns." Heading into 2026, it signed Grammy-nominated artist Alex Warren to front a new "fruit punch'r" flavour, with the partnership set to run "across multiple channels including retail, digital and social." Together, this flavour, distribution and partnership push has skewed toward younger consumers, the same demographic group where BUBBL'R has also built significant Awareness, Consideration and Claimed Usage in the category.
